Friday, Aug 15, 2025
Making it to a ₹1 crore milestone in your investing journey has a silent force of its own. This is not a figure, this is an interface. When you get here, you do not play the retail game anymore. Your capital is primed to enter the world of alternative investments-the big leagues where money does not grow but compounds strategically.
The era when it was only sufficient to know the mutual funds, the real estate, and public equities to create real wealth is left far behind. Today, as an investor, you are looking at investments beyond the traditional value that only CXOs, successful entrepreneurs, NRIs, and seasoned pros may offer.
The two investment vehicles that bust the Indian high-net-worth scenario at this crossroad include:
We provide both at Green Portfolio. We do not believe in a universal answer. In this blog, we will take an unbiased, head-to-head walkthrough of PMS vs AIF Category III, so that you can choose one that best suits your investment objective, risk and investment personality.
How about we crack this code?
What is an Alternative Investment Fund (AIF)?
An Alternative Investment Fund (AIF) refers to a privately pooled investment vehicle that is established in India through SEBI regulations. The AIFs are highly risky funds that target sophisticated investors wishing to receive returns that are above the availability of traditional mutual funds and fixed-income securities.
So, what are AIF funds, exactly?
Unlike mutual funds—which invest mainly in listed equities and bonds - AIFs can invest in:
There are three types of AIF in India:
What is AIF investment?
It’s a smart way to access complex, high-growth opportunities that retail investors can’t reach. Investors in AIF Category III often benefit from pre-IPO allocations, preferential allotments, and founder-backed private rounds.
What are AIF investments great for?
Diversification, alpha generation, and participation in India’s evolving private capital markets.
What is PMS in Investment?
Portfolio Management Services (PMS) offer personalized investment strategies managed by expert fund managers on your behalf. Here, your capital is directly invested in a curated basket of listed equities, and you own the stocks in your name.
If mutual funds are for the masses, PMS is for the sophisticated individual investor who desires:
What is PMS investing?
PMS allows you to create concentrated or diversified equity portfolios based on your financial goals, managed by professionals with a proven track record.
Minimum investment for PMS is ₹50 lakhs (as per SEBI norms), making it suitable for high-income professionals, HNIs, and business owners.
Feature |
PMS |
AIF Category III |
Regulated by |
SEBI |
SEBI |
Ownership |
Direct ownership of stocks |
Investment in fund units |
Minimum Investment |
₹50 Lakhs |
₹1 Crore |
Taxation |
In the hands of investor |
Taxed at fund level |
Liquidity |
Usually high |
Lock-in period varies (typically 3+ years) |
Leverage |
Not allowed |
Permitted within SEBI limits |
Transparency |
Full stock-level portfolio visibility |
Periodic NAV and fund disclosures |
Access to Profitable Deals |
Limited |
High (Pre-IPO, preferential rounds, etc.) |
What is the difference between PMS and AIF?
The core difference lies in structure, taxation, and flexibility. PMS is ideal for those who want direct market exposure, while AIF Category III offers a pooled approach with potential access to exclusive investment opportunities.
Difference between AIF and mutual fund?
AIFs can invest in private equity, unlisted shares, and alternative asset classes. Mutual funds are more regulated and conservative, limited to listed instruments.
Who is Eligible to Invest in PMS and AIF?
For PMS:
For AIF Category III:
Who can invest in an AIF in India?
HNIs, NRIs, family offices, institutional investors, and qualified corporate entities.
How to invest in AIF in India?
Through SEBI-registered AIF managers like Green Portfolio, post due diligence, and signing of Private Placement Memorandum (PPM). AIF investments are offered via fund units, unlike PMS.
How to start an alternative investment fund in India?
Starting an AIF involves SEBI registration, setting up a trust/LLP, hiring a fund manager, and adhering to investment strategy disclosures. This is typically done by licensed fund houses like ours.
Green Portfolio’s PMS Approach
At Green Portfolio, our PMS offerings span diverse investor goals:
These PMS strategies are ideal for investors who want transparency, control, and a fundamental equity-led approach.
Green Portfolio’s AIF Strategy: India Infinite Fund (Category III)
Our Category III AIF, the India Infinite Fund, is built for those who want access to high-conviction, unlisted and private market opportunities.
We invest in:
Sector Focus:
What sets our AIF apart?
Which AIF is best in India?
If you’re looking for a diversified, high-growth, tax-efficient fund with exposure to both public and private markets - Green Portfolio’s India Infinite Fund ranks among the top AIF funds in India for forward-looking HNIs.
When it comes to your ₹1 crore+ portfolio, understanding who controls your money and how risk is managed is critical. This is where the difference between AIF and PMS becomes crystal clear.
PMS: Control, Visibility & Customization
If you're someone who likes to know exactly which stocks you own, track performance regularly, and even influence sector exposure, Portfolio Management Services (PMS) might feel like home.
PMS investing suits those who prefer transparency and active involvement. Many HNIs appreciate the sense of control this gives them—especially when legacy wealth is involved.
But with great control comes great responsibility. Your portfolio’s tax burden, volatility, and execution risk all sit on your personal books.
AIF Category III: Strategic Delegation & Sophistication
If you're comfortable with ceding control in exchange for accessing high-potential, often under-the-radar opportunities, then AIF Category III might be your route.
What is an alternative investment fund manager supposed to do?
Their job is to identify long-term, high-conviction bets across public and private markets and manage risk using both qualitative (promoter quality, governance) and quantitative (valuation cushion, debt/equity ratios) filters.
While you won't see stock-level visibility daily, you’ll get quarterly performance reports and updates on your fund's strategic moves.
This is where Category III AIFs show one of their strongest advantages—simplified taxation.
PMS Taxation
Under PMS, since you directly own the stocks, all gains are taxed in your hands.
This means frequent churn or aggressive strategies could create unexpected tax events, impacting your real returns.
PMS in investment offers portfolio flexibility, but with higher tax-reporting responsibility.
AIF Cat III Taxation: Tax at Fund Level
This is one of the best alternative investment fund structures for HNIs seeking tax simplicity.
This pass-through tax mechanism makes Category III AIFs very attractive for investors who prefer minimal compliance burden.
How to invest in AIF in India?
You invest via units in a SEBI-registered AIF like Green Portfolio. Tax is managed by the fund manager. You simply track NAV and wait for capital appreciation.
Still wondering which route is better?
Here’s a practical framework to guide your decision.
Investor Archetype
Investor Profile |
Best Fit: PMS |
Best Fit: AIF Category III |
Wants complete control & clarity |
Full visibility, direct stock ownership |
Pooled vehicle, limited transparency |
Prioritizes tax simplicity |
You file tax on gains |
Taxed at fund level |
Likes Pre-IPO/Private deals |
Rare or indirect access |
Direct participation in exclusive opportunities |
Prefers liquidity |
Can redeem as needed |
Lock-in of 3–5 years typical |
Focused on long-term alpha |
With active management |
With leverage and private exposure |
Conscious about ESG investing |
Impact ESG Fund available |
Less structured ESG focus (varies by fund) |
Wants diversification beyond equities |
Purely equity-based |
Includes private equity and hybrid assets |
Whether you're leaning towards the transparency of PMS or the exclusivity of AIF, Green Portfolio brings the best of both worlds:
Our PMS Offerings:
Each strategy is backed by:
Our Flagship AIF: India Infinite Fund (Category III)
A truly differentiated AIF for investors looking to capture value across private and public sectors.
Why It Stands Out:
Top alternative investment funds in India increasingly look like this—visionary, sector-agnostic, and run by battle-tested fund managers.
Best AIF funds in India give you something that PMS can’t: access to deals before they become mainstream.
Before choosing between PMS and AIF, ask yourself:
If your answers favor transparency, liquidity, and control, PMS might be your path.
If your answers lean toward long-term alpha, tax efficiency, and access to private deals, AIF Category III is likely your best fit.
Your ₹1 crore+ portfolio doesn’t need to make a binary choice between PMS and AIF. In fact, many savvy investors combine both to diversify returns, manage taxes, and gain exposure across different risk profiles.
At Green Portfolio, we help you craft that balanced approach:
We don’t chase the market - we back businesses. Whether it's through PMS or AIF, your capital works with a purpose.
Let’s Talk Strategy
Ready to elevate your investment approach?
Book a Consultation with our AIF & PMS specialists at Green Portfolio.
Discover how we can grow your wealth with intelligence, integrity, and impact.
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